Slogan

SLOW-gun

Follows or precedes a name with a one-phrase description. The word slogan comes from the Gallic words for “army” and “cry.” The first slogans were war cries, just as the word “campaign” originally meant a military effort. Early marketers picked up the language of war because they understood the equal importance of guns and blabber.

See definition, descriptive label.

Low-born, stubby, turnip-nosed Cicero. Word Hero

Peter the Great 

Bob the incompetent plumber. Word Hero