Like Me? Please?

Search

Exercise Your Figures > Exercise 24: Getting Medieval

Word Hero Chapter Six

Am I being unpatriotic when I find myself annoyed by the six-year-old ad slogan "Army Strong"? It sounds like something Tarzan would come up with, if Tarzan worked on Madison Avenue. Me copywriter. Army strong.

Whenever you're annoyed by a hackneyed expression, try using it as a parody. A Democrat could make fun of Republicans' cheerful disregard of facts with "Republican true." Republicans could retaliate with "Democrat sincere."

Don't like your employer? Use the same getting-medieval slogan. Just make sure no one traces it back to you.

(Caveat on nasty labels: Make them witty, and know the devices when they're used against you. It's a dog-bark-dog world out there.)

June 1, 2011 | Registered CommenterJay

1. Thanks to your Antarctic Cold water, my throat's gone case.

2. So all the goons surround him, and Bruce Lee Hai-yaahs their butts into oblivion.

February 19, 2013 | Unregistered CommenterDattaprasad Godbole

the latter one could also serve as an Onomatopoeia example too.

February 19, 2013 | Unregistered CommenterDattaprasad Godbole