Am I being unpatriotic when I find myself annoyed by the six-year-old ad slogan "Army Strong"? It sounds like something Tarzan would come up with, if Tarzan worked on Madison Avenue. Me copywriter. Army strong.
Whenever you're annoyed by a hackneyed expression, try using it as a parody. A Democrat could make fun of Republicans' cheerful disregard of facts with "Republican true." Republicans could retaliate with "Democrat sincere."
Don't like your employer? Use the same getting-medieval slogan. Just make sure no one traces it back to you.
(Caveat on nasty labels: Make them witty, and know the devices when they're used against you. It's a dog-bark-dog world out there.)
Word Hero Chapter Six
Am I being unpatriotic when I find myself annoyed by the six-year-old ad slogan "Army Strong"? It sounds like something Tarzan would come up with, if Tarzan worked on Madison Avenue. Me copywriter. Army strong.
Whenever you're annoyed by a hackneyed expression, try using it as a parody. A Democrat could make fun of Republicans' cheerful disregard of facts with "Republican true." Republicans could retaliate with "Democrat sincere."
Don't like your employer? Use the same getting-medieval slogan. Just make sure no one traces it back to you.
(Caveat on nasty labels: Make them witty, and know the devices when they're used against you. It's a dog-bark-dog world out there.)